Jimmie Allen

In July 2020, Allen released his star-studded collaboration project Bettie James that garnered a slew of critical acclaim for the music, the historic nature of various collaborations, and its subsequent place in country music history. Named for his late grandmother, Bettie Snead, and late father, James Allen, Bettie James has been hailed as an “announcement of [Allen’s] arrival” and a “huge step for country” (NPR), and “a powerful statement from a developing voice” (Billboard). On June 25, 2021, Allen released the project’s follow up album Bettie James Gold Edition. Doubling down on Allen’s expansive love for music across genres, the album includes nine brand new songs featuring Babyface, BRELAND, Keith Urban, LANCO, Lathan Warlick, Lindsay Ell, Little Big Town, LOCASH, Monica, Neon Union, Pitbull, teamwork. and Vikina in addition to the previous collaborations on Bettie James with Brad Paisley, Charley Pride, Darius Rucker, Mickey Guyton, Nelly, Noah Cyrus, The Oak Ridge Boys, Rita Wilson, Tauren Wells and Tim McGraw. Cumulatively, the two projects have earned hundreds of millions of global streams.

Allen won the both the ACM New Male Artist of the Year award and CMA New Artist of the Year award in April and November 2021, respectively. Hailed by GRAMMY.com as one of “5 Black Artists Rewriting Country Music,” he has amassed more than 1 billion on-demand streams and performed on The Kennedy Center Honors, Dick Clark’s Rockin’ New Year’s Eve, Jimmy Kimmel Live!, Good Morning America, TODAY, American Idol, Tamron Hall Show, Nick Cannon, The Steve Harvey Show, ACM Awards, CMA Awards, CMT Music Awards, and more.