In 1967, Vanilla Fudge rocked the world with a new sound, influencing a generation of musicians and creating a legion of loyal fans. They were "one of the few American links between psychedelia and what soon became 'heavy metal." Things started to pick up for the band in 1968: early in the year, they headlined the Fillmore West with the Steve Miller Band, performed "You Keep Me Hangin' On" on The Ed Sullivan Show, and released their second album, The Beat Goes On. That summer, Atco reissued "You Keep Me Hangin' On," and the second time around it climbed into the Top Ten. It was followed by Renaissance, one of VF's best albums, which also hit the Top 20. The band supported it by touring with Jimi Hendrix, opening several dates on Cream's farewell tour, and late in the year touring again with the fledgling Led Zeppelin as their opening act. While the band did record original material, they were best known for their loud, heavy, slowed-down arrangements of contemporary pop songs, blowing them up to epic proportions and bathing them in a trippy, distorted haze.

Currently, three of the four original members, keyboardist Mark Stein, guitarist Vince Martell and drummer Carmine Appice are touring along with Pete Bremy replacing Tim Bogert on bass. Their big hits, “You Keep Me Hangin’ On,” “Take Me For A While” and "Season Of The Witch" are still played on classic rock stations. They were, and are, masters of reinterpreting other artist’s hit songs.